Experience that
connects the dots.

Professional experience

1. Jan 2024 — Present

   The Lacek Group

   Senior Account Executive

   • Serve as a strategic partner for enterprise clients across two lines of business, translating priorities, audience needs, and campaign performance into integrated strategies and execution plans.
   • Lead customer-engagement programs across email, push, app, web, direct mail, sales materials, and social, coordinating development, reviews, quality assurance, and launch readiness.
   • Align strategy, analytics, creative, technology, product, operations, channel, and client partners to resolve dependencies and deliver complex programs.
   • Develop practical AI-enabled workflows intended to improve consistency, knowledge access, and team productivity.
   • Mentor teammates, review work, delegate responsibilities, and manage an intern.
2. Jul 2021 — Jan 2024

   The Lacek Group

   Account Executive

   • Managed concurrent enterprise campaigns from intake through launch, turning client objectives into briefs, plans, deliverables, communications, and measurable outcomes.
   • Supported lifecycle, loyalty, retention, reactivation, and customer-experience programs using audience insights, behavioral segments, content variations, and structured testing.
   • Partnered with strategy, creative, UX, analytics, technology, and client teams to connect execution with customer journeys and brand standards.
   • Supported the development and launch of a national retailer loyalty experience across workshops, journey design, communications, and digital touchpoints.
   • Helped stabilize a delayed enterprise account and redesign its operating workflow for clearer, more accountable delivery.
3. Feb 2020 — Jul 2021

   SmartBase Solutions

   Associate Account Manager

   • Acted as the day-to-day marketing partner for recurring retail and salon clients.
   • Managed email, SMS, loyalty, appointment-reminder, referral, re-engagement, birthday, and promotional programs from planning through launch readiness.
   • Reviewed campaign performance and customer response to recommend improvements to audiences, messaging, timing, offers, and re-engagement approaches.
   • Trained clients on platform functionality, campaign processes, and marketing practices.
4. Sep 2019 — Dec 2019

   Walt Life

   Marketing Assistant

   • Supported social publishing, blog content, Shopify activity, subscription fulfillment, and customer-facing promotions.
   • Assisted with purchasing and vendor coordination, building early experience in consumer products, merchandising, and operations.